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The use of these images to represent the company in every field provides a lot of benefits to the company. Using logo in every action that you do such as surveys and etc. gives you the following benefits; 1. More “official” and “professional” reputation. By using your logo in your projects, your content become more “official” and “professional”. Costumers generally would like to learn the owners of a research or a survey that they are filling. 2. People can keep in mind your name There are only some companies that remain in our minds because of the way they use their logo in every place. Even though we are not a customer, the logos of these companies will somehow be remembered. 3. Get reliable appearance Your logo is a visible investment in your business. A logo can be defined as the signature of the companies, and it’s going to be mentioned in the company’s works. A company that wants to do their job better and wants to send positive signals about quality to the customer should use their logo in every place they are in.

One of the most widely used concepts of marketing is brand awareness. But why does brand awareness is so important when it comes to marketing a product or a service? People may have noticed your brand. Maybe they saw your logo, or maybe they heard your name. But they don’t yet know what kind of product you have and how you position that. So they don’t know about your brand. That is the stage where you need to make people recognize your brand, but it is not enough for awareness. Awareness is the next stage of recognition. When someone has an idea about your brand, that’s means you will add another person to your ”brand awareness.” Your brand’s level of recall; your brand image, your brand positioning, your brand vision, your brand value as well as the concepts that you are trying to create and transfer depends on how much space you have in the mind of your target audience. If a person uses your brand, the level of rememberability in that person will increase. By having higher brand awareness than your competitors, you can get more sales. But how can you measure the rate of your brand awareness? The…

The purpose of market research is to narrow down the uncertainty area in which the business manager works and to provide accurate information to minimize the probability of error in decision making. Market research benefits; – Reveals the existence of marketing problems and the factors that create them. – Reduces the risk of decisions taken and provides rationality. – Provides learning needs and requests of management. Thus, it ensures the conformity between the goods and services produced and the demand. – Enable the discovery of new usage opportunities for new products and markets and existing products, thus increasing sales. – Determines the degree of success and deficiencies in sales activities and helps to increase efficiency. – Provides data for consumer preferences related to goods and services and directs them to technical research. – Allows you to measure the effectiveness of the related marketing methods and to save the marketing costs by selecting the most appropriate ways. – By determining the expectations of the customers, it helps to define how much the firm can meet these expectations. – Helps create new customer audiences. – Enables investments to put into operation.

There are many market research tools that we can use for improving our marketing strategy. But the most important thing here is to find the best tool that fits your research purpose. You can use automated tools to get results instantly, or you can survey your potential audience for getting real feedback from them and for understanding their needs. You can use computerized solutions, or you can do surveys to your audience. That’s up to you! But we recommend using Online Surveys! And here are 7 reasons for you to use market research tools, especially online surveys! Real Respond from Real People Even if we live in the century of technology and automation, it doesn’t mean that we don’t need people opinion. It is always much clear to ask and to get answers directly from your audience. The Coca-Cola Company, PepsiCo, Procter & Gamble etc. they all doing surveys and analyzing loyalty of their audience.Caring about your customers When your target audience meets some survey where you are asking their opinion on your product or service, they start to like your brand more and more! Because you are caring about them, you are asking their opinion for making your product/service…

In today’s world, Market Research is a way for companies to be successful. To be successful in the market where the customer, product and company number is high and to develop marketing against intense competition, it is important to work product and marketing oriented, and make market research. Market research is a systematic and objective collection and analysis of information that can help solve problems related to the product or services. Successful market research depends on good planning and using the right tools. By making market research, you can reach the target audience with the period you desired, and thus, the idea can be passed to life efficiently. As a result of the market research, brand strategies can be created and results which are used to create prescriptions that will enable brands to have a long-lasting future. There are lots of benefits of surveying; İt’s helps create new customer audiences. Market research provides learning of the needs and requests of management. Thus, it ensures the conformity between the goods and services produced and the demand, and also provides data for consumer preferences related to products and services and directs them to technical research. Doing the right research reduces the risk…