In today’s world, Market Research is a way for companies to be successful. To be successful in the market where the customer, product and company number is high and to develop marketing against intense competition, it is important to work product and marketing oriented, and make market research.
Market research is a systematic and objective collection and analysis of information that can help solve problems related to the product or services. Successful market research depends on good planning and using the right tools.
By making market research, you can reach the target audience with the period you desired, and thus, the idea can be passed to life efficiently. As a result of the market research, brand strategies can be created and results which are used to create prescriptions that will enable brands to have a long-lasting future.
There are lots of benefits of surveying; İt’s helps create new customer audiences. Market research provides learning of the needs and requests of management. Thus, it ensures the conformity between the goods and services produced and the demand, and also provides data for consumer preferences related to products and services and directs them to technical research.
Doing the right research reduces the risk of decisions taken and provides rationality, and it enables to measure the effectiveness of the applied marketing methods and to choose the most appropriate methods and to save on marketing costs.
Market research enables us to the discovery of new usage opportunities for new products and markets and existing products, thus increasing sales and also reveals the existence of marketing problems and the factors that create them. Surveys determine the degree of success and deficiencies in sales activities and help to increase efficiency, and by determining the expectations of the customers, it helps to determine how much the firm can meet these expectations.